The Music Industry in Social Media

It’s been a long time since we saw record stores adorning our streets, where one could go in and get one’s favourite vinyl albums. They were replaced by cassettes and the famous Walkman which allowed the first true portable musical experience. These in turn were swiftly eclipsed by CDs which were even quicker to go out of business with the advent of online music. Now anywhere where you can get cellular reception or internet you can have any music you want any time and store a near infinite variety on your personal device for enjoyment later. Now it’s time for the next wave of advancement with social media marketing for music.

Social media and music

Social media has offered something of a revolution to the music advertising industry. Not only can emerging bands attempt to get agents and book a gig at a local pub or coffee house, now their audience is potentially as wide as the world. With the ability to be able to focus target advertising towards certain demographics, ages, genders, and certain geographic areas, emerging musicians now can advertise themselves specifically to the people most likely to be interested in their genre of music and increase their chances for the big break with greater technological muscle and less effort than in years past. Having to go to various radio stations or trying to book gigs was incredibly difficult but now with social media, people can see how good you are anytime they like without having you to assemble your band and bring them out for an audition.

Advertising potential

The advertising potential for your music is huge. Just think about the banner ads along the side of Facebook and other social media platforms allowing your ad to be clearly visible for anybody to see. This is not your most effective form of advertising, however. The best advertising you can do is through the simple word of mouth advertising that social media makes so simple. Word-of-mouth advertising is where an individual who likes your music or product you are selling simply shares it with the other people who they are linked with on social media. This can have a cascading effect allowing your initial post to be seen by thousands or hundreds of thousands of individuals within a few days. Word of mouth advertising has proven time and again to be the most effective advertising available.

Build the prestige

With social media, building your prestige is easy. You might have only played in your parents’ garage, but online you can be anyone and anything. The sky’s the limit and you can appear as big as you project yourself to be. With professional video recording, professional audio recording, plus friends and friends of friends who support you to establish an initial fan base and market potential for your music, your band can look like it’s about to be the next breakout star even before you get your first gig. Size does matter and the bigger you look in your social media footprint, the better people will assume you are. This is a psychological effect where individuals assume that things are good simply because they are popular.

Social media makes this incredibly easy for you to tap into this effect to enhance your music by putting out a serious social media campaign. Don’t get caught in the vinyl age when the future of music is in social media.


Gambling On Success: Pop Bands & Bad Habits

The music industry has been known to have a lot of issues with substance abuse. In fact, many people associate musicians with addictions to drugs and alcohol, and, surprisingly, gambling as well.

Pop band members or solo artists are typically at risk for addiction because they endure a significant amount of stress. There is always the need to have a flawless performance on each and every show. Aside from the long hours, most musicians feel that sense of instability and loneliness. There is also the difficulty of coping with fame and public image, not to mention the peer pressure from people who are already abusing drugs, alcohol, sex, and gambling.

Here are some popular musicians who have struggled and battled addiction of drugs, alcohol and gambling in their lives…

Kurt Cobain
In 1994, Nirvana’s former frontman Kurt Cobain was found dead at his home with a self-inflicted shotgun wound to the head. He struggled with heroin addiction, chronic health problems, and depression. He was never able to permanently wean himself off heroin and large doses of the drug were found in his system following his April 1994 suicide. He was 27.

Eric Clapton
Drug addiction and alcohol abuse are what rock guitarist Eric Clapton struggled with for years. Beating drugs and alcohol was not easy for Clapton. He successfully kicked heroin out of his system first but had to go to rehab twice before finally beating his alcohol addiction for good.

Ozzy Osbourne
Living heavy metal legend Ozzy Osbourne has survived 40 years of drug and alcohol addiction. He had a relapse back in 2013 but got back on the right track and had been sober since. He’s now undergoing intense therapy for sex addiction.

Steve Tyler
Aerosmith frontman Steve Tyler had difficulty battling his drug and alcohol addiction. He tried so hard that he went to rehab eight times before finally kicking his habit. He’s living sober and happy these days but says staying clean is a daily battle as he will always be addicted to drugs and alcohol.

Jimi Hendrix
In 1970, Jimi Hendrix, arguably the world’s greatest guitar hero died of a drug overdose at the age of 27. He used many different types of drugs, including LSD, marijuana, heroin, and amphetamines, and was said to have recklessly mixed drugs and alcohol before his death.

Gladys Knight
Music legend Gladys Knight had a ten-year gambling addiction with blackjack and baccarat. She was also into sports betting. The biggest amount she lost was $45,000 on a high-stakes binge. Her wake-up call was when she realised she was gambling instead of being home to get her son ready for school. She turned to Gamblers Anonymous and got the help she needed to finally put an end to her addiction.

Between gambling, drugs, and alcohol, some people think that gambling is much less of a concern. These days, it’s also the easiest to do because now you can gamble without having to go to the casino. One needs to simply turn to their computers and check this site out or just pick up the phone to bet. People who are addicted to gambling tend to feel that it’s not as big of a deal compared to drugs and alcohol, but the reality is being addicted to it causes significant issues as well.

It’s unfortunate that some of the most successful musicians are hooked on drugs, alcohol, and gambling. Whilst others end up dead and some still dependent, there are others who were able to successfully fight their addictions and tell their stories to serve as inspiration and hope to others who are going through the same battle.


Stick Insect Dishes: Food for Fashionable Folks

Let’s face it, fashionable folk are thin. Designers do not, generally, fashion clothes for fat people. New fashions are usually sleek and sexy, not lumpy and frumpy. What then, do these skinny fashion statements eat? I like to call them ‘stick insects’, especially the women who do yoga and whose bones stick out like the exoskeleton of a Praying Mantis. What do these stick insects eat, when they are not doing yoga and Pilates? Unlike the earlier generations of fashion models and wannabe actresses they do not live on caffeine and cigarettes.

Stick Insect Dishes: Food for Fashionable Folks

No, these super slim gals are just a wheatgrass juice away from starvation, but in their own minds extremely healthy. A salad of raw crunchy crudités is a serious repast for those with the jutting pelvic bones, just above the pubis. Permanently ensconced in tights and Lycra, they stretch and breathe most moments into infinity. What other stick insect dishes; food for fashionable folks is on their daily menu? It would be wrong to speak of a diet, because it is the last thing on their mind. In their fat free world, the moon is not made of cheese, because they are definitely vegan.

When froths were cool in molecular kitchens, these gals could go a froth or two on a big white plate. Actually, having the right kind of kitchen is de rigour, if you are going to succeed as a stick insect. Plenty of bench space, where you can prep your organic salads and homegrown wheat grass. If you are on the raw food diet, you need a bloody big blender and juicer. Did you know that you can make a raw food lasagne? With no pasta, of course, just raw veggies cut or processed in different ways to make layers of textured veg in a dish. can transform your kitchen into a temple for the preparation of raw food dishes. Imagine all the space you will have, because you don’t require any large appliances that actually cook anything. Of course, you will need a massive sized refrigerator to store all your super fresh ingredients. One of those stainless steel double door beauties, that you can catch your super skinny reflection in. Check out those jutting bones and tiny breasts. Stick insect dishes: food for fashionable folks are best catered for in a dream kitchen. Where you can chop and stretch, mix and bend, stir and shimmy, whizz and whirl… to your heart’s content!